It happened again: I suppose I shouldn’t be that shocked anymore that it happens at all, but it can still be pretty frustrating that I can’t just type in what I’m looking for at a search engine and have them come back with actual relatable results earlier today I came across the term dead steel. Not being an engineer myself and knowing it to be an engineering term, I didn’t know where to start to look up its exact definition…so I googled it…and came back with a bunch of results regarding an indie video game by the same name…and several other results linking me to a rap album by a completely different name yet that still contained the term steel which came out in 1996.


I learned a few things from this event. The first being I am still vulnerable to getting frustrated by the technology that I am expected to utilize regularly. The second being you can’t even attempt to argue with some generalized algorithm when you’re looking for something specific. And the third thing I learned from this event was the fact that between google’s algorithm and myself, there weren’t enough shared experiences for us to communicate effectively.

While coming to these conclusions, I was reminded of how important these shared experiences truly are when we think about communicating effectively. Those engineers that wrote about dead steel were writing specifically to people who would grasp the idea that this particular steel will fail to respond to heat treatments because it has already been worked with at excessively high temperatures, but my 3D visual/narrative/sales background wouldn’t normally have encouraged a connection to that knowledge at any point in my past…so learning it today was my initiation into this tiny little piece of a shared experience.

One of the biggest issues that arises when presenting concepts, ideas, insights, or even specifications to others is the fact that while the person doing the research, compiling the thoughts and presenting the perspective might have a passion for whatever he finds himself delving into, the intended audience might have no idea why they need to be interested in this concept or that idea because they are experiencing this narrative from an objective rather than a subjective point of view. Relaying the passion behind the specifications or ideas requires getting the audience involved, showing them the details others might have slaved over, and, rather than simply sharing the concept, sharing the experience that comes from discovering a new idea or developing a new concept.


Oftentimes, seeing the passion inside an individual come out as they describe something can get us interested in what they have discovered, but actually walking through or visually comprehending the perspective or unique angle being taken that opened up a mind to this idea helps other people recognize these insights as passionately as the discovering them themselves.

As 3d artists here at 73rdimension, it is one awesome feeling when you can watch an audience wake up to a discovery just as if they were the initial individual peering into a microscope discovering some microscopic wonder or the one carving out the detail machined in a factory that actually does the work inside some mechanical marvel. This is why we’re here: to help create those shared experiences and further audience engagement on a higher level of understanding

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